CURRENT WORK

MEET KEVIN

I’m a Charlotte-based creative director and artist. I have experience in branding, content creation, marketing, advertising, print production, fashion design, photography, and video production with a strong focus on design. I love building brands from A to Z. My passion is working with brands that are connected to sports culture, technology and fashion.

In my experience, I was responsible for SPEED Energy Drink's branding and marketing from conceptual design to the packaging on the store shelves to Point-of-Purchase materials and merchandising. After graduating with a Bachelor of Art degree in Graphic Design from the Art Institute of Fort Lauderdale in 2006, I’ve taken my strong academic background and combined it with over fifteen years work experience in the motorsports field. During my career, I have worked with some of the most respected teams, drivers, athletes, sponsors and companies in the industry and advanced from intern to creative director. During my tenure within the motorsports industry, I further developed and strengthened my marketing, public relations, web development and creative skills, and have been instrumental in creating successful marketing campaigns and producing award-winning creative collateral.

My past work experience includes Homestead-Miami Speedway (Assistant Manager - Special Projects), World Racing Group (Creative Manager), Petty Enterprises (Manager - Creative Services), Robby Gordon Motorsports (Marketing Director), Turner Scott Motorsports (Marketing Manager) , HScott Motorsports (Marketing Manager), SPIRE Sports + Entertainment (Creative Director) , ProCal Professional Decals (Prepress Production Manager).

My love for golf turned into a business with my apparel company, Outer Links Golf Supply. Outer Links allows me to apply my skills to growing a brand in the apparel and fashion space. I also co-own and operate the lifestyle apparel brand Melon Man with NASCAR Cup Series driver Ross Chastain.

Currently, I am the President of SPIRE Graphics - a print production facility producing professional motorsports vehicle wraps and more as well as providing creative services for various NASCAR teams. We are located in Mooresville, NC.